A New Generation List Building Plugin
Thrive Leads is the most powerful all-in-one list builder plugin I’ve ever used. Period. I use the plugin for all my personal websites and client projects. It helped me double my opt-in rate and collect 2,124 emails in 70 days…
In this review i’m going to show you step-by-step how to use each of Thrive Leads‘ features to grow your email list FASTER than ever before.
The money is in the list as it popularly said— and if you haven’t started building an email list, start now’s. That’s what we’ve been told for years, right? But when it comes to building an email list, which plugin should you use? In this post, we’ll be shedding some light on the matter by putting one of the market-leading plugins, Thrive Leads, through its paces.
The world of list building doesn’t always make sense. Sometimes, tiny, seemingly insignificant changes to an opt-in form can go a long way to revitalizing a business. Essentially, businesses can often be made profitable once again just by optimizing a stale opt-in form.
As such, the potential impact on your bottom line should not be understated. Designing a top quality optin form is a serious job — and for WordPress users, that job starts with choosing an appropriate email optin plugin.
Enter Thrive Leads, part of the impressive and increasingly popular Thrive Themes family.
What You’ll Learn:
• How to get 2,124 emails in 50 days
• How to get 13.24% opt-in rates
• How to build lead magnets in 12 seconds
• The simple A/B test that increased conversions 90.05%
• 3 “dead-simple” tactics that will INSTANTLY accelerate the growth of your list
• How to turn readers into revenue in minutes
• How to set up and optimize every feature of the tool
Let’s take a look.
How about we kick things off with the little matter of pricing.
Unlike many premium plugins, Thrive Leads unlocks all features to all customers — there are no upsells to try to extract more cash in exchange for extra functionalities. It also charges a one-off fee, rather than a yearly renewal — another unusual pricing policy, and one that many users will appreciate.
Instead, Thrive Leads charges based on the number of sites you wish to use the plugin on.
• Single Site is $67.
• Unlimited Sites is $99
• Agency License is $588 annually
For many, price will be a major consideration, so how do Thrive’s prices compare with those of its major competitor, OptinMonster? Well, to unlock OptinMonster’s full feature set, you’re looking at $199 a year — however, this license is valid on unlimited websites.
If you’re an individual user — or, basically, not an agency — Thrive Leads is the more affordable of the two. And that’s before we factor in the annual renewal cost savings.
A lot of Op-tin Form Types Available
The Thrive Leads plugin allows you to create every type of opt-in form imaginable. Where you stand on this is a personal choice. However, Thrive Themes doesn’t discriminate: The plugin supports a huge variety of optin forms, which means it caters to everyone, whatever their approach.
In total, there are eight different optin types:
• Lightbox – a popup that overlay your content
• Slide-In – Slides into the content and sits on the edge of the screen
• Ribbon – long horizontal form displayed across top or bottom of your screen
• Widget – appear in any widget-enabled area, including the sidebar and footer
• Post Footer – form appears at the bottom of your content
• In Content – automatically insert opt-in forms inside your content
• Screen Filler – form occupies the entire screen
• Multi-step – ask a question/ add additional layer of interaction and, place them anywhere on your site with ease.
The opt-in forms can be broken out into 3 categories:
1. Lead Groups
3. Two-step opt-in forms
Let me pick them one after the other:
Your classic popup. This form overlays your content, thus commanding maximum attention. There are many different templates to choose from.
A Hello Bar-style optin, anchored to the top of the screen. It’s a slim bar that appears at the top of the page and stays there as the reader scrolls down. This keeps the opt-in form front and center at all times.
You can also control whether the ribbon displays at the top or bottom of the page
A form for widget spaces — probably works best in the sidebar, though.
Slides into view in the bottom corner of the screen.
While they can work insanely well, sometimes they just piss people off.
If you find yourself in that boat and are looking for a less aggressive list building approach, or if you want to be extra aggressive by using two different sign up reminders on the same page, there is a solution.
The Slide-In is the more considerate older brother of the popup lightbox. Instead of having a popup display after a certain period of time, you can use the Slide-In form to slide in from a corner of the page (typically the bottom right) only after a visitor has read through a certain amount of the post.
SCREEN FILLER OVERLAY:
A popup on steroids! This op-tin covers the entire screen, meaning it’s guaranteed to get your message across. It also comes in the scroll mat variation, which gently shoves your content out of view.
It’s a very aggressive list building strategy that could annoy some people. As a result, it’s default frequency is set to display every 7 days.
Automatically placed below a blog posts or your content.
This are place these within your content using simple shortcodes.
You can automatically insert opt-in forms inside your content, without having to manually go in and add shortcodes to each post or page. Simply open the form settings and configure where you want the form to display on the page and set which pages you want the form to display on.
Thrive Leads comes with a full Library of pre-built templates
Thrive Leads offers a full library of pre-built opt-in templates – grouped by design.
This makes it easy to keep all the different opt-in forms looking consistent across your site.
For example, you can add a lightbox and then quickly add an opt-in widget with the same design.
To choose an opt-in template, go to the form editor menu and select “choose opt-in template” from the dropdown:
Every optin form type comes with its own set of templates, which means you always have a basic form design to work upwards from. For popups alone, there are 32 single-step templates (with additional variations for some), and 17 with multiple steps. The designs use a wide variety of styles, and the ones I tested looked awesome — at least on par with anything else you’ll find on the market.
Having chosen your template, you can instantly begin using Thrive Leads’ page builder-style drag-and-drop functionality.
Every element on the form can be customized — and in any way imaginable. All you need to do is click to see your options. For example, you can edit the text, change colors, alter font size, and adjust the padding.
Just drag and drop them into place, play around with the settings, and, when you’re done, hit Save Changes.
HOW TRIGGERS ARE SETUP IN THRIVE LEADS
When you’re finished, close the editor and head back to the WordPress dashboard. Before we finish, there are a few more settings to tweak.
First, the popup trigger. This lets you pick when the popup appears to visitors, with seven options available:
• Specified time delay.
• At a specific point in the content.
• After scrolling a fixed percentage of the page.
• When an element is clicked.
• At the bottom of the page.
• When the visitor shows exit intent — this is when their mouse cursor leaves the main browser window.
To avoid overloading your visitors — remember: popups are intrusive — you can also configure how frequently the popups are displayed. You can set this anywhere between once every day and every 100 days. You can also set it to zero which will display the popup on every visit.
The final setting is for animations, with 22 to choose from.
In addition to these extra settings, this screen also functions as a brief analytics page. You can view a snapshot of each form’s performance — impressions, conversions, and conversion rate.
Targeting Optin Forms
Thrive Leads is equipped with a powerful and laser-focused targeting feature, which enables you to create forms tailored to the content on individual pages. By speaking directly to the specific audience visiting each page, you’ll generate more conversions.
To access the targeting feature, head back to the Thrive Leads overview page — Thrive Dashboard > Thrive Leads. To the right of your newly created group, you’ll see a cog icon — if you haven’t configured the targeting before, it will be bright red. Click this to open the targeting options.
Now you’ll be able to choose exactly which pages you want the optin form to appear on. There are eight tabs in total, but most configurations will be completed using six.
• Basic Settings — top-level selections, such as the homepage, search page, 404 error page, or all posts/pages.
• Categories — display the optin based on the category or tags.
• Posts — select specific posts on which to display the form.
• Pages — select specific pages on which to display the form.
• Page templates — some themes support a selection of page templates. If your theme is one that does, you can choose to display optins based on which page template a post is using.
• Post types — do you want your popup appearing on all posts, pages, or custom post types? For example, if you run a store, you may want to display the popup on product pages.
If there are exceptions to the rule, you can single them out directly below. You can also choose to save your settings as a template so they can be reused with a single click in future. When you’re done, don’t forget to click Save & Close.
Having the ability to quickly build, deploy and target your opt-in forms is great, but what really matters is how well they convert.
A/B testing is a simple way to compare two versions of your opt-in form to see which one converts better.
Thrive Leads provides the best A/B testing engine I’ve ever seen in a WordPress plugin.
You can A/B test different form designs against each other:
And identify which form triggers deliver the highest conversion rate
Open your “Lead Group” and click to edit the form you want to A/B test. Next, hit the “clone” button to make a copy of the form:
Then, choose which element you want to A/B test:
• Display frequency
• Form design
In this example, I want to set up an A/B test on the form trigger to see if the form converts better when triggered 10 seconds after page load or on exit.
So, I’ll click the “Trigger” link and select “show when the user is about to exit the page”:
Then, hit “Start A/B Test” and give it a name. You can also select the option to have the winner chosen automatically based off a few predefined conditions:
The ability to test different opt-in form types against each other is a feature I never found in any list building plugin.
How to integrates with all/any major email service providers
Of course, before we can begin building an email list, we need to integrate an auto-responder service, otherwise we have nowhere to store the email addresses we collect.
Fortunately, Thrive Leads is compatible with an impressive 19 email marketing services — this figure covers all the major players, including Aweber and MailChimp. After adding your autoresponder’s API code — Thrive Dashboards > API Connections > Manage Connections > Add New Connection — you need to connect individual forms.
This isn’t the most immediately obvious process, though. It requires you to open the editor again, then click on the empty email field to bring up the list of options. Select Connect with Service, and choose from your existing connections.
That’s it! The form is connected to your autoresponder and you’re ready to start engaging with your list.
Two-step Optin Forms
The two-step Optin Forms are one of Thrive Leads’ most innovative features — don’t confuse them with the multi-step optin templates, though.
Usually, it’s the site owner who dictates when a visitor sees the optin form, right? We use the likes of exit intent as triggers for when our popups appear on the screen.
Thrive Leads’ two-step optins flip this on its head: Instead, the visitor chooses when they see the popup. This changes the dynamic and makes them more likely to hand over their email address — or, on the flipside, if they choose not to open the popup, you haven’t intruded on their visit in the slightest.
To create a two-step optin, you need to go to the ThriveBoxes section of the Thrive Leads screen. You build the popup optin form using the same drag-and-drop editor that we used before (you’ll also get the same collection of templates to pick from).
The only difference is that this type of form doesn’t require a trigger — the button is the trigger.
Having created your form, the plugin will provide you with a shortcode to place within your content that looks something like this:
Simply swap the ‘Trigger goes here’ text with the text you want to appear in your button, then copy and paste it into the WordPress text editor.
Analysis and Reporting In Thrive theme
Thrive Leads also makes it easy to view number of signups, conversion rates, lead referral and comparison reports over specific time periods.
Another cool reporting feature provides the ability to view the actual emails, lead groups and referral sources for each conversion
Other Attribute of Thrive Leads
Before we finish, here’s a quick rundown of several more of Thrive Leads’ useful features:
• SmartLinks — if you’ve already landed a conversion, what good is showing the same optin form? You can’t convert twice, after all. Thrive Leads’ SmartLinks feature addresses this problem by hiding the optin form for existing subscribers.
• Analytics — Thrive Leads also boasts easy-to-digest conversion reports. You can track the performance of individual forms over custom timeframes.
• Lazy Load — worried about load times? Thrive Leads’ lazy loading functionality means your optin form is only loaded as and when required — e.g. just before the visitor scrolls it into view.
Is Thrive Leads Worth Investing
Thrive Leads is the most powerful all-in-one list building plugin I’ve ever used.
The tool makes it easy to set up and A/B test every type of opt-in form imaginable – lightbox popups, widgets, slide-ins, in-content, screen fillers, post-footer and ribbons.
Shortcodes make it possible to add opt-in forms anywhere on your site, while two-step forms allow you to make practically any page element trigger a lightbox.
A range of form triggers – including exit intent – and display frequency settings give you complete control over when and how often people see certain forms.
A built-in integration with Thrive Content Builder’s drag-and-drop editor makes it easy to customize forms and add over 30 different page elements. If you don’t want to worry about design, select a template from a full library of pre-built opt-in templates.
It’s easy to get started with a/b testing and you can even test different opt-in form types against each other – that’s a first for list building plugins.
The tool provides advanced targeting options so you can make your opt-in forms and lead magnets extremely relevant to the content your audience is reading (content upgrades) – this will drastically increase your email signup rates.
Thrive Leads provides simple reporting dashboards that make it easy to identify which form types and a/b test versions are performing the best.
If you’re serious about building your list, I highly recommend SUBSCRIBING TO THIS BLOG as you can be a lucky winner of a copy and a lifetime license.