How do you feel when you repeatedly get the same keywords coming up when you search? Perhaps you have a favorite celebrity, or sports figure, that you wish to keep track of? Well, with Google’s free alert system, you can have this information at your fingertips!
Google Alerts keeps you informed, without the work of having to do the daily research yourself. Instead of taking the time to search for this whenever you remember, you can just set up an automatic news feed that will scour the Web for any mentions of this person, and deliver them right to your inbox.
Follow the steps below, and ensure that you’re never missing out on information again!
Visit Google Alerts, and explore around a bit!
Step 2: Next, set your topic! Set your keywords and phrases that you’d like to stay on top of. Try to
pick a search phrase that is fairly specific. If your term is too general, such as “money” or “election,” you will end up with way too many results.
Step 3: Set up notifications Be sure to set how often you want it, and the email address you’d like to receive these alerts at. Choose how often you want to receive alerts. The default is one per day. If you are picking a broad term, you may want to restrict this to once a day or once a week. If you pick a fairly obscure term or an item you are following very closely, select ‘as-it-happens.’
Step 4: Filter notification settings Choose whether you want all the results or just the results with the best quality. If you choose to receive all the alerts, you’ll get a lot of duplicate content– so be wary. This is supposed to save you time and energy, not make your life and email inbox more complicated.
Google Alerts to track for your Local Business:
- Mentions of your company name
- Mentions of the business owner
- Mentions of a competitor
- Mentions of your specific neighborhood (if it’s small!) — find cool articles to share!
- Mentions of a product you sell at your store
You might even find that there are sites out there that are mentioning your business name — and if they are links, it can be great for your SEO! Reach out to those sites and ask them to make the mention a link. Having new links point to your website helps your search engine optimization.
That’s it! That’s all you need to do to stay on top of any topic that you’d like! Google Alerts are specifically geared for Web searches, but you can also set up alerts for Google Scholar and Google News events. Let Google do the work for you, so you can focus on more important things– like your marketing!